Drupal CMS aims to simplify website creation for marketers and content teams. But what exactly do these users want, and how can Drupal stand out when many other CMSs promise ease of use?
In this session, we’ll delve into the user research conducted by the Marketing and UX teams to understand the main pain points for marketers and content specialists. We’ll explore how this research is shaping Drupal’s approach to user experience and market positioning, highlighting what differentiates Drupal as an innovative and user-friendly CMS.
What You’ll Learn
- Key Findings from User Research: Get a summary of user interviews and benchmarking that reveal what marketers and content teams truly need.
- Strengths and Weaknesses of Competing CMSs: Understand how other CMSs perform in key areas and how Drupal measures up.
- Impact on Drupal’s UX and Positioning: Learn how these insights are directly influencing the product’s development to better meet user expectations.
We’ll also open the floor for feedback, inviting marketers and content specialists to share their impressions and perspectives on our findings. Your input will help shape the future of Drupal.
Prerequisites
Understanding of CMS features and marketing needs.
Suzanne Dergacheva
Suzanne is the co-founder of Evolving Web, a digital agency that helps organizations propel their digital strategy forward. She works with universities and colleges to translate their goals and user needs into a tangible digital strategy, from designing a user-centric experience to a solid communications platform. She is the marketing lead for Drupal CMS.
Session Category
Theming, Design, & Usability
Who Should Attend
Everyone
