DXP teams play a critical role in enabling marketing success, but too often, the connection between Drupal and digital marketing strategies is overlooked. This session will explore how DXP team members can build a marketing-ready Drupal platform that equips marketers with powerful tools for content optimization, personalization, AI automation, SEO, and data-driven decision-making. We’ll use real world examples and highlight how the new Drupal CMS, along with marketing and AI enhancements, can enable marketers to execute their strategies smarter and faster.
Key Takeaways Include:
- Building a marketing-optimized Drupal platform for seamless content management, analytics tracking, campaign and microsite execution
- Personalization & A/B Testing Enablement: Integrating tools and features that give marketers control over tailored experiences
- Integrating MarTech with Drupal: Best practices for connecting Drupal with CDP, CRMs and marketing automation tools
- SEO & Content Performance: Ensure content structure, meta data and automation
- Governance Strategies: How to bridge the gap and foster collaboration between DXP teams and marketers
