What drives investment in your website? For some organizations, a small group of stakeholders sets the priorities. Others conduct user research, or a new marketing director may shake things up with fresh ideas. Sometimes, we’re simply influenced by design trends and what everyone else is doing.
In this session, we’ll explore four trendy strategies in UX and content strategy, that you can consider. We’ll discuss what each means for your website and help you decide whether it’s worth jumping on the bandwagon
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The Big Ideas
- Revenge of the Homepage Organic search is no longer a guaranteed source of leads. It’s time to prioritize making your website a destination that draws visitors in and keeps them engaged.
- Acting Like a Media Organization Adopt digital storytelling techniques used by large media brands to build credibility and connect with your audience in meaningful ways.
- Design Systems Everyone loves modularity, but you can take it further by creating a design system that ensures consistent brand application across all websites and channels.
- Flatten Everything Massive mega menus frustrate users. Simplify your navigation by minimizing menu options to make it easier for visitors to find what they need.
